Cherub’s Fun Lifestyle Is Built On Hard Work

Cherub

Finally! It took me quite a while to get this Cherub interview together. Over the past year or so, they’ve been very busy touring full time. By the time, I finally got everything together for this interview, I had a tour of my own! Glad we could finally connect and get this out there. I think a lot of bands and artists can learn a lot from these guys. At least that’s what I plan to do and the reason I reached out to them. Here’s the interview with Jason Huber & Jordan Kelley of Cherub. (pictured above l to r; photo credit Ramiah Branch Photography)


QE: So tell me a little about how you guys came together.

Jordan: We both attended MTSU’s recording industries program. We were both playing in separate groups at the time but eventually decided to get together and work on music. This led to us leaving school to going on the road full time! We are loving every minute of this crazy ride!

Jason: MTSU is supportive of their recording students adventuring out into the industry. School will always be there, but right now we have the opportunity to put in some time on the road and live our dreams.

QE: What was your first instrument?

Jordan: I got my first electric guitar when i was in 3rd grade and we have been in love ever since.

Jason: I had a bass first, but when my little brother got a six string to follow suit, I fell in love and ended up getting my own. I still consider making mixtures on cassettes the first way I shared the music I love with others… even if it was only a carpool of 5 people in a minivan.

QE:  How would you describe your music to someone who has never heard it.

Jordan: Our music has a very strong pop foundation with lots of leaning towards 80′s synths and falsetto vocals. Pop music has gotten a bad wrap lately due to people thinking its all like the radio, but most of our favorite music is pop. There is nothing like a catchy song!

Jason: Our live show is very high energy and all of the drums and basses hit well on large sound systems, so we end up getting associated with a lot of electronic music as well.

QE: Where do you draw inspiration from when your in the studio? What type of things get you excited to make music everyday?

Jordan: anything from sounds, other music, porno videos and efukt.com, and ambiance of my surroundings. Other music and people that we see getting down at our shows are such big inspirations for us to keep working on music daily.

Jason: Jordan tends to make music during the morning after waking up early… It’s a rare occasion he stays up very late making music other than in the studio. (We don’t sleep much in the studio while tracking vocals and mixing the records.) I on the other hand, like to collect my thoughts at the end of the day. Music keeps me up at night.

QE: Is collaboration an important part of your artist-DNA?

Jordan: for sure! me and Jason compliment each other through me building the songs in the studio to him taking them and turning them into an actual live show that can be performed.

Jason: We love to collaborate with other artists. We tend to be in house with our writing and recording process as Cherub, so collaboration is where we get to adventure outside the box. It’s where the magic happens!

Cherub Two Fresh Unplanned Parenthood

Cherub & Two Fresh – Unplanned Parenthood

QE: Who are some artists you guys want to make music with in the future?

Jordan: Pharrell, The Dream, Mariah Carey just to name a few. It would be so dope to have Prince make an appearance on a track with a crazy ass guitar solo. I also want to do a whole album with Jon Brion. I love his compositions so much! Oh, Lapalux would be dope too! I love his production!

Jason: There are a handful of producers I would love to Cherub to knock heads with in the studio… Sebastien Tellier, Calvin Harris… friends like Gramatik, Eliot Lipp, and Adam Deitch… or more off the wall picks like Butch Vig or Josh Homme. Personally, I would be able to die happy after working in the Studio with Dave Grohl and/or Adam Baker (Annuals). Both were a huge inspiration to me in deciding to pursue a life in music.

QE: What were some of the decisions you made to build your live show? 

Jason: We’re a duo simply because it’s simple. We have all the technological tools at our fingertips to go out on the road and perform live music on a large scale with only two people. We write our own music, stay involved the entire way through the mixing process, build and fix our own equipment, and run our own live sound when necessary. Of course we get help along the way but when Jordan and I can do it ourselves, we do. As for Ableton Live… it was an obvious choice for live DAW because of all of the live input processing as well as .wav file playback/manipulation we do. We’re also excited to be working with Livid Instruments on a custom MIDI controller for the Cherub live sets.

QE: Is it more important for you to have a great live show or to have a great album or record? 

Jordan:  They are both so important.  If you have an album that impresses people then they should be excited to see translated live.  If the live performance sucks then a lot of time its a disappointment for fans and they lose interest in the group all together.

Jason: I like it when a band’s live show is different from their delivery on record. As long as they can both stand on their own, it doesn’t matter if the live show isn’t an exact performance of the record in my book.

QE: Any wild tour stories?

Jordan: So many that I DONT want to tell. Wait, Jason got shingles on one tour. That shit cray

Jason: Shingles… wow. Awful time… great shows though… especially Oxford, MS at Proud Larry’s. I puked before going on stage. The crowd was intimate, but gave a lot of energy and that was the night I started getting better. I guess I’ve had a handful of puking-almost-on-stage incidents and hospital adventures on out tours. (none of which were due to intoxication) I got my first IV in Mexico!

Cherub in Mexico

QE: I’ve seen Cherub play as Live PA and as a DJ set. What are the main differences between those two performances?

Jason: Our live set is Cherub. We sing. We play guitar. It’s sweaty. It’s a live rock’n'roll show with a pop punch and some electro bass. We have been known to perform DJ sets and under secret names mainly because we just love sharing music with people… LOUD! Our DJ sets are normally pretty ridiculous. We play Cherub remixes, unreleased originals, our favorite tracks, and everything in between… while Jordan rips on the talkbox.

Jordan: the live show consists of me and jason and all original cherub material performed with our guitars and live vocals. the dj set is jason just doing his thing with tracks we love. there is really no original material in the dj sets except for some cherub remixes

QE: What would a band or a DJ need to do first in order to begin touring full time?

Jason: Don’t get frustrated if things are slow to get rolling. Take everything you do seriously along the way, but don’t forget why you started this in the first place. (Hopefully it’s because it’s what you love… if not, you might want to reconsider, unless you happen to like sleeping in cars.)

Jordan: realize you are going to be broke as shit and fully believing that your project is something you can make a living off of. Being able to tour requires a lot of money for gas, food, hotels, etc. bands and DJs need to realize they need to have shows properly set up to where they can make money or at least break even.

Cherub Quiet Entertainer

QE: What is something you do either every day or regularly that most people don’t know that contribute to your success?

Jason: We’ve on a really solid weird-health-drink kick for a while… Kombucha, fresh juice, yerbe mate. We feel it balances other extracurricular activities quite nicely. Laura Reed also taught us about many mumbling mice. They make music in the moonlight.

QE: What are your immediate goals, musically?

Jason: Because we do use so much modern technology in our writing and live performance, I want to always push us to stay on the cutting edge of what’s going on in the tech world. The first challenge was building out a live rig that suited all of our needs with live performance and studio-style processing/mixing/playback from on stage. Now the new challenge is slimming down our live rig for more frequent fly dates and upcoming overseas adventures, while we also incorporate new instrumentation and performance parts.

Jordan: Just continue to build upon our foundation that has already been started and keep having fun doing this. So many factors go into actually being a working musician that sometimes you forget making music is fun. I always want to be able to go onstage and love what I do!

Cherub New EP 100 Bottles


Thanks again to Cherub for taking some time out for the interview. Check them out at Cherublmusica.com. They will have a new EP out called 100 Bottles. Plus Like Cherub on Facebook & Follow Cherub on Twitter.

Thoughts From a Music Critic: Interview with Sean Maloney

In Nashville, those of us in the hip hop and electronic music scene get our info on what’s good in a few different places. Eventually, we all take our cues from Sean Maloney. Writing for the Nashville Scene, he’s established himself as the voice of hip hop music and electronic music in Nashville. This gives him a unique perspective on a music scene and vast connection to all the different pockets of every genre. I appreciate that he took some time out to answer a few questions.


QE: I first knew you as Bawston Sean. Are you from Boston? How did you end up in Nashville?

SM: I grew up in Massachusetts and lived in Boston right before I moved here, though my family is actually from the city of Lawrence. (The same city as Statik Selektah for those of you keeping score at home.) In ’97 I had met the dudes from a now super obscure Nashville band The Methadone Actors and they told me that they studied the music business here. I forgot about that conversation for about five years, until I had a roommate steal all of my stuff and decided that it was time to get the hell out of Boston.

QE: My very first show in Nashville was actually filling in a slot that was left by you at Springwater. Tell me about how you got plugged in to DJ-ing in Nashville.

SM: Socially, I tend to gravitate towards record nerds wherever I end up and the nerdiest nerds even in this nerdy town tend to be DJs. About a year after I got to Murfreesboro my roommate Linwood — currently the drummer for Those Darlins — and I started a night called An Unzipped Fly at the Campus Pub. We played punk, soul and garage at a shitty dive bar. It sounds pretty by-the-numbers now, but 8 years ago nobody was doing that, so we ended up pulling a good crowd. Then I worked at Grand Palace Records for a few years, doing promotions stuff, booking shows and DJing at said shows. But mostly everything for me starts with figuring out that they had dollar drafts at the Campus Pub.

QE: How did you end up with the Nashville Scene? Had you been writing a lot before linking with them?

SM: I wrote lots and lots of bat-shit insane PR emails for Murfreesboro bands and for some reason folks at the paper paid attention. Well, the bands were pretty fucking awesome. Ghostfinger, The Bang Up, Glossary, How I became the Bomb. But ya, I had been deluging the Scene with spam and starting flame-wars on the Nashville Cream for years when I decided to move to the city. I just sent the music editor at the time, Tracy Moore, an email and said ‘Yo, I wanna write’. And she said yes.

QE: It appears that within that publication, you’re the official voice of the local hip hop and electronic scene. How did that fall into your lap? Or did you plan it that way?

SM: In that first email, I mentioned that I could cover hip hop and electronic music; even though at the time there wasn’t a lot of hip hop or electronic coverage in the paper at the time. And again, I’m a nerd, so when I commit my interest to a topic, I tend to go overboard. I’ve loved hip hop and electronic music since I was a kid and found it sort of frustrating that nobody was writing about it in the local papers. I’m lucky enough to have editors that have trusted my taste and instincts. It’s really just dub luck on my part that I started writing just as things were really gelling musically.

QE: I heard about you being a comic. How is that going?

SM: It’s…interesting. I haven’t been doing a lot of stand-up lately, because it’s really tough to turn my brain around from writing music criticism all day. I do have some new material I want to work up, but mostly I’m just making guest appearances on The Chris Crofton Show podcast. That takes care of my comedy-jones most weeks.

QE: Tell me about any other project you’re a part of.

SM: Currently teaching my cat monlogues from the work of Anton Chekov.

QE: How has being a writer helped you add value to the music scene?

SM: Fucked if I know, but it definitely keeps the lights on at my house.

QE: I wrote a blog about how to get a write up in the Scene. What’s your best advice to an artist trying to get press coverage or trying to get on your radar?

SM: Don’t be a dick. Get your shit together. Work hard on the art of music and don’t try to impress me with you tangential knowledge of marketing lingo. Nobody gives a fuck about your “brand”, just concentrate on making good records. Make sure your links work and your meta-data is complete. Don’t expect a response. Don’t let that discourage you. Go to shows, all the fucking time. Talk to people, meet people. Stop spamming Twitter if you ain’t gonna show up when it counts.

QE: You have a unique perspective in that all the different sections of the local hip hop community will contact you or try to keep you informed of who they are or what’s going on. What are some things that you wish everyone knew about the hip hop/electronic scene?

SM: That people even know it exists at all is enough for me.

QE: One day someone will tell me that Nashville’s hip hop scene is great; then someone else will say that it’s horrible. I like our scene a lot. But how do you think our scene compares to other scenes around the country?

SM: I think people forget that even awesome scenes with big national artists still have lots of shitty music. Most music, in any scene is generally going to be bullshit. I think a lot of people have these really crazy expectations for what a scene can be, and then they’re disappointed when their wildest dreams don’t come true. But if you want to eat, breathe and shit music 24/7, there’s no better scene in the world.

QE: What mistakes do you see being made in the Nashville hip hop scene?

SM: Too many people are trying to get everybody else behind their “movement”. Fuck a movement, make a record worth listening to. A lot of people put the cart before the horse, concentrating on branding and imaginary clothing lines when the need to be working on their craft.

QE: What about the electronic music scene?

SM: People need to rediscover the glory and the majesty of house music.

QE: 2011 was a great year for Nashville hip hop. What would you like to see happen locally in 2012?

SM: Some outside attention would be great, but I’d be happy with having more good music to listen to.

QE: What artists do you see “doing it right” in Nashville and what are they doing?

SM: I there’s a lot of artists that are “doing it right” but that also means different thing for different people. I think in general, it’s the people that are the most patient and willing to work, the people that have spent years doing their one thing regardless of the recognition they may or may not be getting. The folks that are concentrating on music rather than all the peripheral bullshit that are definitely doing it right.


You can follow Sean Maloney on Twitter. Also check the Nashville Cream blog for his weekly Party & BullSh*t covering hip hop.

Interview with Orig The DJ. Part One: How MASHVILLE Began

Orig the DJ Mashville

Orig The DJ

Ray Riddle is known in the Nashville music scene as Orig the DJ. Every time I talk to him, he’s always giving me advice or telling me stories. He is always trying to give encouragement or teach anyone who is willing to listen. I personally have benefited from numerous conversations. I thought it’d only be right to have an interview with him on this blog. However and thankfully, he gave me so much information in the interview that I’m going to have to split it up into 3 or 4 parts. Here’s the first section of the interview where he discussed his origins in the Nashville music scene and the origins of the MASHVILLE dance party.

Orig the DJ Mashville

Orig The DJ

QE: What were you saying before about DJing versus having a day job?

Orig: Several years ago, I did that. I quit my job. I had went to SAE; graduated in 2006 and also going to work. That was interfering with my grades. So I quit my job to focus on school. Once I got out of school, I decided that instead of going and getting a day job; I pursued the music industry because I just got out of school for it. So I just did interviews with a lot of studios in the music row area; I just put out an email to all the studios and I got a reply back from four. They brought me in, and pretty much every single manager that I interviewed with told me “Look we can’t hire anybody; we can’t even have interns right now” Around that time big studios started falling and it came down to 4 major studios in the industry. Now it’s all private studios and personal home studios. Everyone’s able to do that now. I had bad timing with that.

Orig The DJ Mashville

Orig the DJ

Orig: So anyway, It was tough. I pursued music and it was tough. I wasn’t getting the gigs I was getting when I had a day job. I was saying yes to certain gigs that I’d rather not do but it’s money. I learned after about 5 months of doing that, that I had to get a job. I wasn’t making any money and I was making poor decisions because I wasn’t educated enough. Even though I just got out of school, I wasn’t educated in life. I ended up getting two jobs and kind of pushed all the music to the side. I would wake up at 7 in the morning and I wouldn’t get to bed until midnight and I’d be at work the whole time. Monday through Friday. Things started picking back up. Since I had the weekends, MASHVILLE started happening in 07. Prior to MASHVILLE starting, I was DJ-in at a bar, doing karaoke DJing, play list DJing. I wasn’t brining my turntables, I was just more of a personality and playing whatever music the bar had. But it was a little bit of money. I was able to quit my second job and just continue doing that. So when that stopped, I was just working my day job. I had a few other projects with other DJs like MASHVILLE…

Mashville wick-it dirty d local motion Orig the dj

MASHVILLE's first flyer

QE: Can you tell me how MASHVILLE got started?

Orig: Shortly prior to MASHVILLE, I was doing Double D Tuesdays with Rob Hinnenthal (DJ Hashbrown) in Murfreesboro. At the same time, Brad Knight (DJ Local Motion) and I were talking; and we were griping about we’re not getting the kinds of gigs that we see these other DJs are getting. So why don’t we start our own night. SO we were tossing ideas back and forth on the phone. And then our friend Daniel (Dirty D) he decided to jump in on it. So the 3 of us collaborated on ideas. He helped us get it going. Daniel got us The End. He rented the End. I saved up some money for a photographer because I figured we needed to get this documented and try to bring to the table some of the ideas that Brad’s being seeing in Atlanta with his friend Caleb. They were doing Sloppy Seconds in Atlanta; and it was a night where DJs were the showcase and it was dancing and good times plus a photographer. I had known Wick-it and Kidsmeal already; so we invited them to jump on board as DJs. At that very same time, Wick-it was working on mixtape called Music City Mashville. Parallel to that, Brad and I were trying to come up with a name for the night; and Brad came up with the name “MASHVILLE” because we were wanting to do mashups. But then, he found that Wick-it had already came up with the mixtape Music City Mashville. So at the very same time, without us knowing that we were coming up with the same name; that’s how it came up with the idea of MASHVILLE and we would just have Wick-it as a headliner since he had a mixtape. So, it just made sense. So we gave it a shot. We had the first one; it went really well. Did you go out to that?

mashville the end nashville wick-it kidsmeal dirty d orig local motion

From L to R: Kidsmeal, Wick-it, Dirty D, Orig, Local Motion, Jeffro Bodeen

QE: Yeah I was there. I actually went every month for the first year straight.

Orig: Yeah, The first one was awesome. The second one wasn’t all that great. The third one… Well, it was costing us money. Eventually Daniel didn’t want to spend that much money. He threw the towel in and said, “I don’t know what y’all want to do but I don’t want to waste that much money on it.” So Brad and I just kept it going. I put up a sum of money on it. We would just take a portion of the money we made. We didn’t make much from the door. We’d keep a little bit but we’d pay the DJs and then we’d pay ourselves. But we’d still have to come out of pocket. I had the idea of letting the other DJs know that we need to build this, if you could just help volunteer your time and talent. we can take the money that we make and put it back in to it. That way we wouldn’t have to come out of pocket. Because, yeah you’re getting paid but I’m coming out of pocket and then I’d be the next Daniel in line. And it would stop working. So that’s how it started. we kept funding it out of our own budget. Eventually, it kept going and picking up. We started averaging a hundred people. the next year, Brad was leading it at that time, and I was helping him. Just making sure that everything was running smoothly, contacting everybody and making sure everybody was on for the night. Keeping up with lineups and everything. Brad eventually had to focus on his own carpet cleaning business so he couldn’t focus on Mashville. So it was Brad, Me, Wick-It and Kidsmeal. Whenever Brad decided to not lead it, I picked up the baton and started leading it. Wick-it had invited Mike Vulcan to DJ. And he did such a great set…

QE: Yeah I remember a lot of us saw him at a July 4th party and he ended up playing the very next MASHVILLE…

mike vulcan

Mike Vulcan

Orig: Right, Wick-It saw that and was really impressed. He invited him to come on board just as a guest. And then after his set, Wick-It had suggested why don’t we throw him on as a resident DJ because he’s brining something different that’s going to help balance us. And he was a perfect fit. Bateman came along shortly after that as a graphic designer. (QE note: Read my interview with Bateman!) We were designing our own flyers; we were hiring other designers. Bateman offered his talent and services just to be a part of the crew. Eventually, he took the bull by the horns. He started managing it. It kind of shifted. He had a lot to offer. a lot of enthusiasm; a lot more resources. He wanted to do it, and we let him do it. He eventually started DJing. He was opening. He wasn’t quite a DJ, he was an MC. He’s a very talented fellow. He shortly became a resident DJ. What else? I know in 09, Christ Mironescu of Everything’s Nice sat down with us at a meeting and offered to help us out. He helped us get the Limelight for the first quarter of the year. It was fun and different but it didn’t quite work out; it was just too big for our scene.

QE: I played the last one y’all did there.

quiet entertainer mashville limelight nashville

Quiet Entertainer DJ set at Mashville!

Orig: Oh yeah, that’s right! So you know eventually we went back to The End. In 09 was when, we started testing other venues. We did Limelight and we did Mercy Lounge. Mercy Lounge was awesome. We were blessed with the opportunity to do it there. We thought we did really well but as a local act we didn’t do well enough to get a monthly lockdown. Because they have to reserve themselves for something big just in case something big comes their way. It was really fortunate for us; I appreciate Drew from Mercy Lounge for being real with us on that because if we had gotten a monthly there, we probably would have gotten rescheduled on a date because some big name could have come in or something like that. We decided to go back to The End. Bruce at the End really believed in us. There were nights when after a year or two of doing it there that we didn’t have a great night and we’d have to come out of pocket. But he’d say “Hey don’t worry about. I know next month is going to be better. I think this weekend there was something going on across the street or something.” He’s been like an uncle to us. He’s helped us out; I really appreciate him for that. So we went back there and we had our anniversary shows at Mercy Lounge. Then we started testing other performances, we got you in. At the time, you weren’t a DJ really, you were doing your performance. (QE note: read the difference between live PA sets and DJ sets) So we had that, we had some MCs. Things were going pretty well with that. The Billy Goats did their CD release. Sam and Tre did their CD release there.

QE: I know you had the Hood Internet.

Orig: Yeah! We brought in The Hood Internet. And that was probably the first actual headliner that we’d brought in from out of town. They’re from Chicago.

QE: What would you say your role in MASHVILLE is now?

Orig: Now, I’m the leader of the pack again. The beginning of this year, I started doing other projects with Big Smo; he’s a rapper in the country hick-hop scene. He’s really leading it. I was really blessed to go on gigs out of town but that left me out of the picture with MASHVILLE. And I wasn’t really around MASHVILLE. I felt kind of bad, I thought I was fading away from it. So, I was just budgeting my time and make it happen to where I get back involved with MASHVILLE. It shifted with everybody. Wick-it started getting really busy doing gigs. He’s got a booking agency and a management company. Doing really well. So I was able to come back and just make it happen for myself schedule wise where I could fit in. Bateman moved to Atlanta recently. So it just shifted just right for me to jump back in and carry it on. So for the past couple of MASHVILLE’s. Maybe for about 3 months. I’ve been kind of leading. I’ve been getting emails and Facebook messages from other fellow DJs. saying stuff like “Hey, I hollered at Wick-It and he told me to holler at you because he said you’re the one that’s in charge of producing the night and the lineup” and even though Bateman is Atlanta, he’s still doing the best he can. But he’s got a lot going on for himself as well. So, it was appropriate for me to come back at the time that I came back. So I’m back leading it. I felt really good about it. I talked to Bateman; I asked him what can I do to help and he told me it was booking. Calling DJs, booking, getting fresh acts, fresh faces. Even though I don’t have a list of DJs, I’m going to make one. I think it’s good to have one fresh face a month. There are only so many spots to fill. I don’t want ten DJs to play in a night. It’s too confusing for the sound guy, just for everyone. I think MASHVILLE has survived because of it’s relaxed production. There’s always been one guy that’s kind of leading it but everybody helps. Wick-it’s not just a DJ there. He’s the reason we got the Mercy Lounge. Kidsmeal’s brought along a lot of people. DJ Dirk who opened the past Mashville. That was probably one of the best opening nights ever. We actually had been trying to get him on MASHVILLE for 3 years.

Orig: Anyway, Brad had a lot of awesome ideas. Like I was saying; from the Sloppy Seconds nights in Atlanta. This guy Caleb. Caleb was managing DJ Klever at the time. So DJ Klever and a lot of other local DJs in Atlanta. I never went to it so I don’t really know. But from what I knew, that was a night that we were looking up to and that we were basing our Mashville idea off of. So a cool thing, Just how life happens. I mentioned Bateman moving to Atlanta. I spoke to Bateman after a month of him living in Atlanta. We had a chat and he was telling me there’s this club and he got in good with the manager. He said that there’s a possibility maybe in the future that we could get a MASHVILLE down there. Just so happens that it’s the same spot that Sloppy Seconds was doing their thing. So it’s almost coming full circle. It’s really cool!

QE: Yeah man!

Connect with Orig the DJ on Facebook.

This is only the Part 1 of the 3 part interview series with Orig the DJ. Be sure to sign up to receive blog updates in your email so that you don’t miss the rest of the interview!

247 is Nashville’s Secret Weapon

247

247 is a good friend of mine here in town, but more importantly he’s the hidden force behind a lot of great things happening in Nashville! 247 has done a lot of production for other artists around town, including my friend Spoken Nerd. I’ve told you about him before because he’s one-third of The Billy Goats. Also, he appeared on the Machismo EP.

One of my favorite things he’s done was his project with BlackatSylvesta & Ugly Lovely called Out of Place. 247 is the main lyricist in the project. You can get their entire Genetic Defects album for free by going to the Out Of Place Bandcamp page. Or just play it here.

<a href="http://outofplace.bandcamp.com/album/genetic-defects" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://outofplace.bandcamp.com']);">mistakes feat. kamoshin by out of place</a>

He’s been doing a lot of video production as well. Recently, he began an online interview series highlighting some of his favorite artists around Nashville. You can catch interviews he’s done with James Fate, Bobby Exodus & Spoken Nerd on his youtube channel. Finally, I was able to “take my talents” to 247′s place and shoot an interview video plus a live performance featuring Jed Smith on drums. Take a look!