If you’re a DJ or an artist of some kind, it’s helpful to know what people are saying about you. I mean this in a promotional sense. Not so much in a sense of changing what you’re doing to please people. Anyway, Google Alerts is a great way to do this! I just put out a new mix (Q-Gaze, by the way) and I am going to show you how I will keep track of any online buzz about it. Basically, I’ll go to the Google Alerts page.
Now for this example, I’m going to walk you through this alert that I’m setting up. However, this would work for anything. I’m going to set type to “Everything.” Why not. I’ll set How often to “As-It-Happens.” If it’s about me, I want to know as soon as it’s found. If I’m doing research, and I want to find some alerts on a similar DJ or band, I might just do once a day. or once a week.
I’ll set Volume to All Results.
You never know if you’re going to miss anything. Case in point. I had previously set Google Alert pic up an article where the Nashville Scene mentioned me. But they mentioned me because I was being mentioned on another blog, We Own This Town. So even though, I found both posts. I wouldn’t have known about the first if not for the other mention. So, I actually went in and changed my settings after that.
Okay, I have it set to my name and the name of my mix. I use quotations so it will only find the words used in that way. And now when something pops up. BAM, you get an email.
I put Q-Gaze on mixcloud myself so nothing to get too excited there. However, I know it’s working. Meanwhile, you can also use Twitter search to track your buzz on Twitter. The most painstaking one is tracking your Facebook mentions. Really impossible to do unless they are friends or if they tag you. Or you just manually search.
How are you tracking your online buzz? Let me know in the comments.
By the way, if you want to know how I am able to rock this stuff; check out the Evolvor Marketing Machine Mindset & New Music Economy Blueprint. I went through both of these and it’s where I learned how to do all of this.
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